if you are interested in applying for the next program,
please reach out to program director, suai kee.



Four artists/bands will participate in a 12-week accelerator, operated by gener8tor, in partnership with Motown Records, Motown Museum, Capitol Music Group and TechTown Detroit.

Each artist receives a $20,000 budget grant to be used toward their career/plan.

Motown Musician Accelerator’s 2019 program will take place late August through mid-November in Detroit. It is anticipated the artists will spend between 20-40 hours per week participating in the accelerator program. The hours spent each week can be flexible to accommodate the schedule of each participant.



Applicants must:

  • Be an individual artist* or band** creating original music.

  • Live in Metro Detroit. If a band is applying, 50% of members must live within Metro Detroit.

  • All be at least 18 years old.

  • Be able to participate full-time in the 12-week accelerator (approximately 20-40 hours per week).

  • Demonstrate a commitment to making a full-time career in music.

*An “artist” is defined as someone who creates original music of any genre – a songwriter, instrumentalist, vocalist, producer.

**A band must appoint at least one member to participate in the program full-time, and other band members will be required to participate at certain times of the program.


Phase 1: Local Panel

  • After all applications have been collected, a panel of local industry experts including engineers, producers, radio professionals and managers will narrow the applicant pool to the top 50 artists.

  • To remove bias, the panel will include representation across genres, and panelists will not review submissions by artists they have previously worked with. At least two experts will review each submission.

  • This phase of the review process will be done solely based on the music the artists provide in their application (not social media or short answer questions). Those other questions asked in the application are for data-collection purposes only or to be used in later rounds of review.

Phase 2: National Panel

  • Motown Musician Accelerator will curate a panel of industry experts across genres to narrow applicants from 50 to 25. These experts will be sourced from outside of Detroit, and include engineers, producers, A&R, DJs, radio program directors and managers.

  • Applications at this stage will be reviewed solely based on the music the artists provide in their application.

Phase 3: Studio Sessions

  • To narrow applicants from twenty-five to fifteen, finalists will participate in a five-hour, in-studio group session with up to four other applicants.

  • The studio session will be managed by a studio engineer, a national music industry professional and the program director. Applicants will be judged on their consistency, leadership, productivity and ambition.

  • A videographer and/or photographer may be present during these studio sessions to gather footage for the Motown Musician Accelerator program.

Phase 4: Interviews with Director

  • The Motown Musician Accelerator Director will interview each of the top fifteen finalists about their goals during the program and assess how to best work with the artists as they potentially move through the program.

Phase 5: Interviews with National Panel

  • A panel of three national music industry experts will narrow the finalists to the the four selected, participating artists. Each finalist will participate in an in-person interview led by the panel and a three-hour studio session with three other artists.

  • The panelists will listen to three audio files per finalist in advance, and will re-listen to one song during in-person interviews with applicant(s) in the room.

  • The panel will select the artists based on talent, ambition and their ability to be significantly impacted by the program.

  • If entering the program with a manager, the manager must interview individually at this stage.